Introduction. After Reading Over The Current Service Level

Introduction After reading over the current Service Level Agreement (SLA) between Finman Account Management, LLC, and Datanal Inc, and Minertek, evidence was found that none security standards necessary to protect all parties are addressed within the document. The following information technology security standards are the recommended to protect all parties involved and should be applied to the SLA in this case. Finman Account Management, the chief concern is to provide guidelines within the SLA that address data protection, authorized use, sharing of data, and retention/destruction of data. Furthermore, Finman is devoted to protecting intellectual property, patents, and copyright while also safeguarding physical property. Statement of†¦show more content†¦(6) â€Å"Appropriate technical and organizational measures shall be taken against unauthorized or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data.† (Key Definitions Of The Data Protection Act | ICO, 2015). Authorize Use, Retention, Sharing, Destruction. The primary focus for Finman’s corporate data is limiting the retention, sharing, use and destruction by Minertek and Datanal. An IT alignment strategy will match each organization’s capabilities, resources, strengths, and risks to formulate strong goals from each partner to align. The standards and procedures proposed above ISO/IEC 20000 explain best practice for service management. ISO/IEC 20000 provides the approach for establishing best management practices which include establishing policies and procedures to provide proper information assurance for data, cyber security awareness training and risk management. Cybersecurity awareness training will reduce the chances of risks occurring between the three parties engaging in any active outside the best practices of the ISO/IEC 20000, while also mitigating risks to employees and networks. Once training has been completed each company will be responsible for the unauthorized retention, sharing, use and destruction of Finman’s corporate data. Furthermore, the core of Finman’s corporate dataShow MoreRelatedRfid Tags And The Checkout Counter Have Rfid1662 Words   |  7 Pages1. Introduction Nowadays, RFID has been used widely in many industrial services, distribution, manufacturing and security. It can help to identify and monitor items (products, people, animals, etc...) wirelessly within a specified range. Although RFID technology dates back to WWII, it has not been used commercially until fairly recently, when Wal-Mart began using it for inventory management. 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Twilight 9. THEORY Free Essays

9. THEORY â€Å"Can I ask just one more?† I pleaded as Edward accelerated much too quickly down the quiet street. He didn’t seem to be paying any attention to the road. We will write a custom essay sample on Twilight 9. THEORY or any similar topic only for you Order Now He sighed. â€Å"One,† he agreed. His lips pressed together into a cautious line. â€Å"Well†¦ you said you knew I hadn’t gone into the bookstore, and that I had gone south. I was just wondering how you knew that.† He looked away, deliberating. â€Å"I thought we were past all the evasiveness,† I grumbled. He almost smiled. â€Å"Fine, then. I followed your scent.† He looked at the road, giving me time to compose my face. I couldn’t think of an acceptable response to that, but I filed it carefully away for future study. I tried to refocus. I wasn’t ready to let him be finished, now that he was finally explaining things. â€Å"And then you didn’t answer one of my first questions†¦Ã¢â‚¬  I stalled. He looked at me with disapproval. â€Å"Which one?† â€Å"How does it work – the mind-reading thing? Can you read anybody’s mind, anywhere? How do you do it? Can the rest of your family†¦ ?† I felt silly, asking for clarification on make-believe. â€Å"That’s more than one,† he pointed out. I simply intertwined my fingers and gazed at him, waiting. â€Å"No, it’s just me. And I can’t hear anyone, anywhere. I have to be fairly close. The more familiar someone’s†¦ ‘voice’ is, the farther away I can hear them. But still, no more than a few miles.† He paused thoughtfully. â€Å"It’s a little like being in a huge hall filled with people, everyone talking at once. It’s just a hum – a buzzing of voices in the background. Until I focus on one voice, and then what they’re thinking is clear. â€Å"Most of the time I tune it all out – it can be very distracting. And then it’s easier to seem normal† – he frowned as he said the word – â€Å"when I’m not accidentally answering someone’s thoughts rather than their words.† â€Å"Why do you think you can’t hear me?† I asked curiously. He looked at me, his eyes enigmatic. â€Å"I don’t know,† he murmured. â€Å"The only guess I have is that maybe your mind doesn’t work the same way the rest of theirs do. Like your thoughts are on the AM frequency and I’m only getting FM.† He grinned at me, suddenly amused. â€Å"My mind doesn’t work right? I’m a freak?† The words bothered me more than they should – probably because his speculation hit home. I’d always suspected as much, and it embarrassed me to have it confirmed. â€Å"I hear voices in my mind and you’re worried that you’re the freak,† he laughed. â€Å"Don’t worry, it’s just a theory†¦Ã¢â‚¬  His face tightened. â€Å"Which brings us back to you.† I sighed. How to begin? â€Å"Aren’t we past all the evasions now?† he reminded me softly. I looked away from his face for the first time, trying to find words. I happened to notice the speedometer. â€Å"Holy crow!† I shouted. â€Å"Slow down!† â€Å"What’s wrong?† He was startled. But the car didn’t decelerate. â€Å"You’re going a hundred miles an hour!† I was still shouting. I shot a panicky glance out the window, but it was too dark to see much. The road was only visible in the long patch of bluish brightness from the headlights. The forest along both sides of the road was like a black wall – as hard as a wall of steel if we veered off the road at this speed. â€Å"Relax, Bella.† He rolled his eyes, still not slowing. â€Å"Are you trying to kill us?† I demanded. â€Å"We’re not going to crash.† I tried to modulate my voice. â€Å"Why are you in such a hurry?† â€Å"I always drive like this.† He turned to smile crookedly at me. â€Å"Keep your eyes on the road!† â€Å"I’ve never been in an accident, Bella – I’ve never even gotten a ticket.† He grinned and tapped his forehead. â€Å"Built-in radar detector.† â€Å"Very funny.† I fumed. â€Å"Charlie’s a cop, remember? I was raised to abide by traffic laws. Besides, if you turn us into a Volvo pretzel around a tree trunk, you can probably just walk away.† â€Å"Probably,† he agreed with a short, hard laugh. â€Å"But you can’t.† He sighed, and I watched with relief as the needle gradually drifted toward eighty. â€Å"Happy?† â€Å"Almost.† â€Å"I hate driving slow,† he muttered. â€Å"This is slow?† â€Å"Enough commentary on my driving,† he snapped. â€Å"I’m still waiting for your latest theory.† I bit my lip. He looked down at me, his honey eyes unexpectedly gentle. â€Å"I won’t laugh,† he promised. â€Å"I’m more afraid that you’ll be angry with me.† â€Å"Is it that bad?† â€Å"Pretty much, yeah.† He waited. I was looking down at my hands, so I couldn’t see his expression. â€Å"Go ahead.† His voice was calm. â€Å"I don’t know how to start,† I admitted. â€Å"Why don’t you start at the beginning†¦ you said you didn’t come up with this on your own.† â€Å"No.† â€Å"What got you started – a book? A movie?† he probed. â€Å"No – it was Saturday, at the beach.† I risked a glance up at his face. He looked puzzled. â€Å"I ran into an old family friend -Jacob Black,† I continued. â€Å"His dad and Charlie have been friends since I was a baby.† He still looked confused. â€Å"His dad is one of the Quileute elders.† I watched him carefully. His confused expression froze in place. â€Å"We went for a walk -† I edited all my scheming out of the story â€Å"- and he was telling me some old legends – trying to scare me, I think. He told me one†¦Ã¢â‚¬  I hesitated. â€Å"Go on,† he said. â€Å"About vampires.† I realized I was whispering. I couldn’t look at his face now. But I saw his knuckles tighten convulsively on the wheel. â€Å"And you immediately thought of me?† Still calm. â€Å"No. He†¦ mentioned your family.† He was silent, staring at the road. I was worried suddenly, worried about protecting Jacob. â€Å"He just thought it was a silly superstition,† I said quickly. â€Å"He didn’t expect me to think anything of it.† It didn’t seem like enough; I had to confess. â€Å"It was my fault, I forced him to tell me.† â€Å"Why?† â€Å"Lauren said something about you – she was trying to provoke me. And an older boy from the tribe said your family didn’t come to the reservation, only it sounded like he meant something different. So I got Jacob alone and I tricked it out of him,† I admitted, hanging my head. He startled me by laughing. I glared up at him. He was laughing, but his eyes were fierce, staring ahead. â€Å"Tricked him how?† he asked. â€Å"I tried to flirt – it worked better than I thought it would.† Disbelief colored my tone as I remembered. â€Å"I’d like to have seen that.† He chuckled darkly. â€Å"And you accused me of dazzling people – poor Jacob Black.† I blushed and looked out my window into the night. â€Å"What did you do then?† he asked after a minute. â€Å"I did some research on the Internet.† â€Å"And did that convince you?† His voice sounded barely interested. But his hands were clamped hard onto the steering wheel. â€Å"No. Nothing fit. Most of it was kind of silly. And then†¦Ã¢â‚¬  I stopped. â€Å"What?† â€Å"I decided it didn’t matter,† I whispered. â€Å"It didn’t matter?† His tone made me look up – I had finally broken through his carefully composed mask. His face was incredulous, with just a hint of the anger I’d feared. â€Å"No,† I said softly. â€Å"It doesn’t matter to me what you are.† A hard, mocking edge entered his voice. â€Å"You don’t care if I’m a monster? If I’m not human!† â€Å"No.† He was silent, staring straight ahead again. His face was bleak and cold. â€Å"You’re angry,† I sighed. â€Å"I shouldn’t have said anything.† â€Å"No,† he said, but his tone was as hard as his face. â€Å"I’d rather know what you’re thinking – even if what you’re thinking is insane.† â€Å"So I’m wrong again?† I challenged. â€Å"That’s not what I was referring to. ‘It doesn’t matter’!† he quoted, gritting his teeth together. â€Å"I’m right?† I gasped. â€Å"Does it matter?† I took a deep breath. â€Å"Not really.† I paused. â€Å"But I am curious.† My voice, at least, was composed. He was suddenly resigned. â€Å"What are you curious about?† â€Å"How old are you?† â€Å"Seventeen,† he answered promptly. â€Å"And how long have you been seventeen?† His lips twitched as he stared at the road. â€Å"A while,† he admitted at last. â€Å"Okay.† I smiled, pleased that he was still being honest with me. He stared down at me with watchful eyes, much as he had before, when he was worried I would go into shock. I smiled wider in encouragement, and he frowned. â€Å"Don’t laugh – but how can you come out during the daytime?† He laughed anyway. â€Å"Myth.† â€Å"Burned by the sun?† â€Å"Myth.† â€Å"Sleeping in coffins?† â€Å"Myth.† He hesitated for a moment, and a peculiar tone entered his voice. â€Å"I can’t sleep.† It took me a minute to absorb that. â€Å"At all?† â€Å"Never,† he said, his voice nearly inaudible. He turned to look at me with a wistful expression. The golden eyes held mine, and I lost my train of thought. I stared at him until he looked away. â€Å"You haven’t asked me the most important question yet.† His voice was hard now, and when he looked at me again his eyes were cold. I blinked, still dazed. â€Å"Which one is that?† â€Å"You aren’t concerned about my diet?† he asked sarcastically. â€Å"Oh,† I murmured, â€Å"that.† â€Å"Yes, that.† His voice was bleak. â€Å"Don’t you want to know if I drink blood?† I flinched. â€Å"Well, Jacob said something about that.† â€Å"What did Jacob say?† he asked flatly. â€Å"He said you didn’t†¦ hunt people. He said your family wasn’t supposed to be dangerous because you only hunted animals.† â€Å"He said we weren’t dangerous?† His voice was deeply skeptical. â€Å"Not exactly. He said you weren’t supposed to be dangerous. But the Quileutes still didn’t want you on their land, just in case.† He looked forward, but I couldn’t tell if he was watching the road or not. â€Å"So was he right? About not hunting people?† I tried to keep my voice as even as possible. â€Å"The Quileutes have a long memory,† he whispered. I took it as a confirmation. â€Å"Don’t let that make you complacent, though,† he warned me. â€Å"They’re right to keep their distance from us. We are still dangerous.† â€Å"I don’t understand.† â€Å"We try,† he explained slowly. â€Å"We’re usually very good at what we do. Sometimes we make mistakes. Me, for example, allowing myself to be alone with you.† â€Å"This is a mistake?† I heard the sadness in my voice, but I didn’t know if he could as well. â€Å"A very dangerous one,† he murmured. We were both silent then. I watched the headlights twist with the curves of the road. They moved too fast; it didn’t look real, it looked like a video game. I was aware of the time slipping away so quickly, like the black road beneath us, and I was hideously afraid that I would never have another chance to be with him like this again – openly, the walls between us gone for once. His words hinted at an end, and I recoiled from the idea. I couldn’t waste one minute I had with him. â€Å"Tell me more,† I asked desperately, not caring what he said, just so I could hear his voice again. He looked at me quickly, startled by the change in my tone. â€Å"What more do you want to know?† â€Å"Tell me why you hunt animals instead of people,† I suggested, my voice still tinged with desperation. I realized my eyes were wet, and I fought against the grief that was trying to overpower me. â€Å"I don’t want to be a monster.† His voice was very low. â€Å"But animals aren’t enough?† He paused. â€Å"I can’t be sure, of course, but I’d compare it to living on tofu and soy milk; we call ourselves vegetarians, our little inside joke. It doesn’t completely satiate the hunger – or rather thirst. But it keens us strong enough to resist. Most of the time.† His tone turned ominous. â€Å"Sometimes it’s more difficult than others.† â€Å"Is it very difficult for you now?† I asked. He sighed. â€Å"Yes.† â€Å"But you’re not hungry now,† I said confidently – stating, not asking. â€Å"Why do you think that?† â€Å"Your eyes. I told you I had a theory. I’ve noticed that people – men in particular – are crabbier when they’re hungry.† He chuckled. â€Å"You are observant, aren’t you?† I didn’t answer; I just listened to the sound of his laugh, committing it to memory. â€Å"Were you hunting this weekend, with Emmett?† I asked when it was quiet again. â€Å"Yes.† He paused for a second, as if deciding whether or not to say something. â€Å"I didn’t want to leave, but it was necessary. It’s a bit easier to be around you when I’m not thirsty.† â€Å"Why didn’t you want to leave?† â€Å"It makes me†¦ anxious†¦ to be away from you.† His eyes were gentle but intense, and they seemed to be making my bones turn soft. â€Å"I wasn’t joking when I asked you to try not to fall in the ocean or get run over last Thursday. I was distracted all weekend, worrying about you. And after what happened tonight, I’m surprised that you did make it through a whole weekend unscathed.† He shook his head, and then seemed to remember something. â€Å"Well, not totally unscathed.† â€Å"What?† â€Å"Your hands,† he reminded me. I looked down at my palms, at the almost-healed scrapes across the heels of my hands. His eyes missed nothing. â€Å"I fell,† I sighed. â€Å"That’s what I thought.† His lips curved up at the corners. â€Å"I suppose, being you, it could have been much worse – and that possibility tormented me the entire time I was away. It was a very long three days. I really got on Emmett’s nerves.† He smiled ruefully at me. â€Å"Three days? Didn’t you just get back today?† â€Å"No, we got back Sunday.† â€Å"Then why weren’t any of you in school?† I was frustrated, almost angry as I thought of how much disappointment I had suffered because of his absence. â€Å"Well, you asked if the sun hurt me, and it doesn’t. But I can’t go out in the sunlight – at least, not where anyone can see.† â€Å"Why?† â€Å"I’ll show you sometime,† he promised. I thought about it for a moment. â€Å"You might have called me,† I decided. He was puzzled. â€Å"But I knew you were safe.† â€Å"But I didn’t know where you were. I -† I hesitated, dropping my eyes. â€Å"What?† His velvety voice was compelling. â€Å"I didn’t like it. Not seeing you. It makes me anxious, too.† I blushed to be saying this out loud. He was quiet. I glanced up, apprehensive, and saw that his expression was pained. â€Å"Ah,† he groaned quietly. â€Å"This is wrong.† I couldn’t understand his response. â€Å"What did I say?† â€Å"Don’t you see, Bella? It’s one thing for me to make myself miserable, but a wholly other thing for you to be so involved.† He turned his anguished eyes to the road, his words flowing almost too fast for me to understand. â€Å"I don’t want to hear that you feel that way.† His voice was low but urgent. His words cut me. â€Å"It’s wrong. It’s not safe. I’m dangerous, Bella – please, grasp that.† â€Å"No.† I tried very hard not to look like a sulky child. â€Å"I’m serious,† he growled. â€Å"So am I. I told you, it doesn’t matter what you are. It’s too late.† His voice whipped out, low and harsh. â€Å"Never say that.† I bit my lip and was glad he couldn’t know how much that hurt. I stared out at the road. We must be close now. He was driving much too fast. â€Å"What are you thinking?† he asked, his voice still raw. I just shook my head, not sure if I could speak. I could feel his gaze on my face, but I kept my eyes forward. â€Å"Are you crying?† He sounded appalled. I hadn’t realized the moisture in my eyes had brimmed over. I quickly rubbed my hand across my cheek, and sure enough, traitor tears were there, betraying me. â€Å"No,† I said, but my voice cracked. I saw him reach toward me hesitantly with his right hand, but then he stopped and placed it slowly back on the steering wheel. â€Å"I’m sorry.† His voice burned with regret. I knew he wasn’t just apologizing for the words that had upset me. The darkness slipped by us in silence. â€Å"Tell me something,† he asked after another minute, and I could hear him struggle to use a lighter tone. â€Å"Yes?† â€Å"What were you thinking tonight, just before I came around the corner? I couldn’t understand your expression – you didn’t look that scared, you looked like you were concentrating very hard on something.† â€Å"I was trying to remember how to incapacitate an attacker – you know, self-defense. I was going to smash his nose into his brain.† I thought of the dark-haired man with a surge of hate. â€Å"You were going to fight them?† This upset him. â€Å"Didn’t you think about running?† â€Å"I fall down a lot when I run,† I admitted. â€Å"What about screaming for help?† â€Å"I was getting to that part.† He shook his head. â€Å"You were right – I’m definitely fighting fate trying to keep you alive.† I sighed. We were slowing, passing into the boundaries of Forks. It had taken less than twenty minutes. â€Å"Will I see you tomorrow?† I demanded. â€Å"Yes – I have a paper due, too.† He smiled. â€Å"I’ll save you a seat at lunch.† It was silly, after everything we’d been through tonight, how that little promise sent flutters through my stomach, and made me unable to speak. We were in front of Charlie’s house. The lights were on, my truck in its place, everything utterly normal. It was like waking from a dream. He stopped the car, but I didn’t move. â€Å"Do you promise to be there tomorrow?† â€Å"I promise.† I considered that for a moment, then nodded. I pulled his jacket off, taking one last whiff. â€Å"You can keep it – you don’t have a jacket for tomorrow,† he reminded me. I handed it back to him. â€Å"I don’t want to have to explain to Charlie.† â€Å"Oh, right.† He grinned. I hesitated, my hand on the door handle, trying to prolong the moment. â€Å"Bella?† he asked in a different tone – serious, but hesitant. â€Å"Yes?† I turned back to him too eagerly. â€Å"Will you promise me something?† â€Å"Yes,† I said, and instantly regretted my unconditional agreement. What if he asked me to stay away from him? I couldn’t keep that promise. â€Å"Don’t go into the woods alone.† I stared at him in blank confusion. â€Å"Why?† He frowned, and his eyes were tight as he stared past me out the window. â€Å"I’m not always the most dangerous thing out there. Let’s leave it at that.† I shuddered slightly at the sudden bleakness in his voice, but I was relieved. This, at least, was an easy promise to honor. â€Å"Whatever you say.† â€Å"I’ll see you tomorrow,† he sighed, and I knew he wanted me to leave now. â€Å"Tomorrow, then.† I opened the door unwillingly. â€Å"Bella?† I turned and he was leaning toward me, his pale, glorious face just inches from mine. My heart stopped beating. â€Å"Sleep well,† he said. His breath blew in my face, stunning me. It was the same exquisite scent that clung to his jacket, but in a more concentrated form. I blinked, thoroughly dazed. He leaned away. I was unable to move until my brain had somewhat unscrambled itself. Then I stepped out of the car awkwardly, having to use the frame for support. I thought I heard him chuckle, but the sound was too quiet for me to be certain. He waited till I had stumbled to the front door, and then I heard his engine quietly rev. I turned to watch the silver car disappear around the corner. I realized it was very cold. I reached for the key mechanically, unlocked the door, and stepped inside. Charlie called from the living room. â€Å"Bella?† â€Å"Yeah, Dad, it’s me.† I walked in to see him. He was watching a baseball game. â€Å"You’re home early.† â€Å"Am I?† I was surprised. â€Å"It’s not even eight yet,† he told me. â€Å"Did you girls have fun?† â€Å"Yeah – it was lots of fun.† My head was spinning as I tried to remember all the way back to the girls’ night out I had planned. â€Å"They both found dresses.† â€Å"Are you all right?† â€Å"I’m just tired. I did a lot of walking.† â€Å"Well, maybe you should go lie down.† He sounded concerned. I wondered what my face looked like. â€Å"I’m just going to call Jessica first.† â€Å"Weren’t you just with her?† he asked, surprised. â€Å"Yes – but I left my jacket in her car. I want to make sure she brings it tomorrow.† â€Å"Well, give her a chance to get home first.† â€Å"Right,† I agreed. I went to the kitchen and fell, exhausted, into a chair. I was really feeling dizzy now. I wondered if I was going to go into shock after all. Get a grip, I told myself. The phone rang suddenly, startling me. I yanked it off the hook. â€Å"Hello?† I asked breathlessly. â€Å"Bella?† â€Å"Hey, Jess, I was just going to call you.† â€Å"You made it home?† Her voice was relieved†¦ and surprised. â€Å"Yes. I left my jacket in your car – could you bring it to me tomorrow?† â€Å"Sure. But tell me what happened!† she demanded. â€Å"Um, tomorrow – in Trig, okay?† She caught on quickly. â€Å"Oh, is your dad there?† â€Å"Yes, that’s right.† â€Å"Okay, I’ll talk to you tomorrow, then. Bye!† I could hear the impatience in her voice. â€Å"Bye, Jess.† I walked up the stairs slowly, a heavy stupor clouding my mind. I went through the motions of getting ready for bed without paying any attention to what I was doing. It wasn’t until I was in the shower – the water too hot, burning my skin – that I realized I was freezing. I shuddered violently for several minutes before the steaming spray could finally relax my rigid muscles. Then I stood in the shower, too tired to move, until the hot water began to run out. I stumbled out, wrapping myself securely in a towel, trying to hold the heat from the water in so the aching shivers wouldn’t return. I dressed for bed swiftly and climbed under my quilt, curling into a ball, hugging myself to keep warm. A few small shudders trembled through me. My mind still swirled dizzily, full of images I couldn’t understand, and some I fought to repress. Nothing seemed clear at first, but as I fell gradually closer to unconsciousness, a few certainties became evident. About three things I was absolutely positive. First, Edward was a vampire. Second, there was part of him – and I didn’t know how potent that part might be – that thirsted for my blood. And third, I was unconditionally and irrevocably in love with him. How to cite Twilight 9. THEORY, Essay examples

Digital Marketing Communication-Free-Samples-Myassignmenthelp.com

Question: Identify the strategic objectives for the your choosen Company in terms of their Digital Marketing Strategy. What is the Company trying to accomplish with these efforts? Answer: Introduction Digital marketing is a wide term mainly meant for marketing or promoting of brands, services and products via digital technologies or electronic media (Boudreau, 2017). A company can incorporate promotional strategies with the help of social media, mobile phones but mostly through the Internet. Effective digital marketing strategy assists companies to grow and explore new opportunities. The present study is based on an evaluation of digital marketing strategy of Aston Club Pty Ltd. The study will include a description of strategic objectives by identifying its key digital platforms. Further rating will be provided to digital marketing efforts of company along with specifying recommendation for improvement Task 1 Aston Club Pty. Ltd is a company which develops and designs mobile application software. This application makes its ease for their customers to pay out their bills regarding food and beverages through mobile phones. The company was established in Cremorne, Australia, 2013. By considering operational activities following strategic objectives for Aston Club are enumerated as below: Increase sales: it is considered as a chief digital marketing objective for Aston Club. It is because it helps in improving revenues and makes it easy to evaluate their growth in business performance. With the help of KPI (key performance indicators), Aston will able to benchmark its development towards object achievement and helps in tracking this in thedatabase. Conversion rate improvement: This digital marketing objective could be recognised in Google Analytics (Bharadwaj and et.al. 2013.).With the setting up of object tracking in Google Analytics, Aston will be able to comprise reports and information on conversions regarding traffic sources, keywords, operations, locations, Return visitors percentage: Returning visitors is a tool inclusive in Analytics and is simple to track. It is a significant objective to identify the number of visitor return; it is because it assists in observing business efficiency from the viewpoint of thevisitor. In accordance with views of Bourreau, Caillaud De Nijs, (2015) this also helps in creating a computable and specific goal which will result relevant and efficient for the company. Organic traffic volumes: Organic traffic can be referred as a natural traffic from the search engine result pages. It is usually specified as free traffic and is not same as paid traffic. It is a type of objectives every business wills to increase in order to attain high search engine rankings by executing search engine optimisation.This objective has been developed by Aston club to make changes in their website to attain high rankings and must be inclusive of keywords in content. This is considered to be significant tactics is to create quality links for awebsite. Reduce bouncerate: Aston Club has to reduce its bounce rate as it is a significant measure which shows the quality of companys website. Bounce rate is referred as people who visit a company site and leaves a bounce instead of continuing viewing other pages (Chaffey, Smith Smith, 2013). Information on digital marketing strategies of Aston Club has been taken from its official homepage, there business strategies, goals and information published on them various media channels. Yes, digital marketing objectives suits on their strategies as it will help in growth and development of the company. The company can achieve its specified objectives and can attain great success. Customer loyalty can be built. Through these objectives, thecompany could increase its sales and earn more revenue. Task 2 Along with the advancement of mobile and social technologies, customers have become more powerful than ever. They are able to get connected with the present status and ability for ascertaining information in second, assist them in controlling their own experience. As per the views of Peppard Ward, (2016)digital platform can be referred as a software or hardware of a site such as Face book; twitter, Quora, etc. Through developing a digital platform, it becomes easy to connect with customers, built products and services on top of it and co-create the value of same. In present scenario; Aston Clun Pty. Ltd. has been using digital platform for engaging with its customer and is having own strategic plans so that the application of this platform is made with more efficiency. The main objective behind theapplication of digital platform is that more no. of customers can be attracted or engaged with minimum period and another advantage of this platform is limited resources are required for i ts accessing. In accordance with my assessment, the key digital platforms which have been applied by the company comprise the following: Social Media Platform: It has been applied by the company to amplify the services which are being provided by them and to attract more no. of customers through it. This platform has been used by the company not only to continue engagement with existing customers but also to interact with new customers. The company is able to provide information regarding the easiness with which payments can be made in an easy manner by making use of this platform. It can be said as thebest method for engaging with thecustomer (both new and existing); as in accordance with current trend major of people use social websites such as Face book, Twitter, Even webpage of thecompany is available, and presently it is having no. of followers on it Attractive offers which are provided by the company can be posted on it so that more viewers can know about the latest offers which are available with any efforts. Website: The company uses its own website to engage with customers in ana ppropriate manner through providing the information relating to services provided through it. The manner in which app can be downloaded and applied has been explained on the website in a clear manner. In accordance with views of Rocch, Spagnoletti Datta,(2016) through this platform; the customers who do not engage on social sites can also be attracted and encouraged to use the application. E-mail Marketing: It is another method might be applied by the company for being engaged with its loyal and regular customers. This platform could be applied for the purpose of informing old customers regarding the changes or amendments to the company (Royle Laing, 2014). Greetings can be provided to customers relating of the specific occasion so that they keep interacted with customers on a continuing Task 3 Subsequent to much anticipation, Aston Club has launched into the Android and iOS markets. It is a POS integrated digital payment plus loyalty platform which enables customers to make payment through their Smart phones and receive exclusive rewards. Crowd sourced marketing content is being used by Aston Club as its main approach to become mainstream. The company has been making use of this type of marketing content for its visual design and digital production. The user interface is really friendly, and the user simply has to download the application, become a new member, type in ASTON50, make a profile and instantly they get credited with $50. Through this, the company is providing new users with a chance to eat and drink at their desired places by offering them $50 for free (Redrup, 2014). With the content being used by the company, it intends to turn all its digital platforms into a content marketplace i.e. a feed of entertainment coupled with some more features with potentially a few 3rd party content partners, formulated to increase engagement in the app moving beyond the basic of paying restaurant bills. The app is a rich feed of cards i.e. the different digital platforms provide the users with more information regarding the restaurant or bars they are visiting; some entertainment while they are there; productivity and work integrations; and lastly communication with the restaurant they are specifically visiting (Flanagan, 2014). There is also a carousel a kin app gallery wherein apps and services could be discovered by customers and linked into the Aston Club app. There is also an option for re-engagement that allows the apps to feed content into the Aston Club Feed if a useralready has the app on his/her Smartphone. Aston Club has been using a series of digital marketing platforms like Facebook, Instagram, YouTube, LinkedIn and Twitter to facilitate customer engagement. Through these platforms, the company indulges in real engagement, the type which is beyond a transient impression to a lasting impression. The degree of engagement provided by the companys app is remarkable. It serves as a direct point of contact for the users. The content is very crisp and precise (Redrup, 2014). Users will not find themselves in a labyrinth, and it is very easy to navigate through the different features. The brand message is very unique and distinctive; however, the company ensured that it is consistent across all digital platforms. This app is emerging to be the fastest, safest and simplest means of paying the restaurant bills and bar tabs. The ease of use is to such great extent that users can easily select a venue, create their tab, establish a limit, order and then close it all from their Smartphone(James and Johnston, 2014). It is an efficient method to streamline the process of bar ordering, help venues augment table turnover and bar efficiency, and for customers, it proves to a worthwhile experience. Task 4 As mentioned above, Aston Club has been employing a range of digital marketing platforms for customer engagement. The company is running a highly integrated digital marketing campaign where all platforms work in close collaboration rather than as silos. Prior to building its integrated digital marketing strategy, the organization ensured that it recognized which channels were driving business impact and performance. Then it used cross-channel attribution modelling and technology to identify the impact of each channel on one another (Bonchekand France, 2015). Subsequent to this, Aston Club analysed the 1st and 3rd party data on consumer behaviour to identify which digital content will be the most ideal. Accordingly, the company strategized to focus maximum on Facebook, Instagram and Twitter. YouTube and LinkedIn came next. An integrated digital marketing plan was built taking into account the development, re-purposing, intensification and syndication of marketing content which would b e consistent and work across all the platforms. Besides social media platforms, the company also delivered message and content through SEM, organic search, email marketing, its website and display advertising (Yo, 2015). The digital talent and internal divisions of Aston Club were optimized and structured to function in unison. The company utilized analytical integrations, technology and data efficiently to measure the value of its digital marketing campaigns. In fact, measurement of such content performance is an integral element of its process which enables it to generate smarter and better content (Flanagan, 2014). There is coherence in its digital marketing plan in the sense that all marketing channels are logically connected (Armstrong and et.al. 2015). Then another feature is consistency as multiple messages across all channels support and strengthen each other rather than contradicting. The marketing messages in all platforms are also connected through time. One can find synergy in the different channels as the sum of all is greater than the whole. From Facebook posts to Twitter tweets to email marketing all communications stick to the simple main premise real time bar tab on Smartphone (Heat on, 2014). While the digital marketing campaign changes with time, the powerful main premise plus its usability across all channels enabled long-run continuity. In addition to this, the considered interaction of messages across all channels permitted a momentum to develop and assist the companys campaign to acquire a broader audience through sharing and social media. Task 5 Digital marketing is considered as innovation and change in the manner of marketing, but it has to face some prominent challenges also. The main issues that have been faced by Aston Club Pty. Ltd has been described below with appropriate recommendation: Generating Traffic and Leads: Company is making efforts to produce enough demand for their content. For instance, the hybrid digital marketers are critical to digital success because they possess the capabilities which strengthen cross-channel collaborations and improve business effect across different functions. However, it is not easy to ascertain where to focus your efforts. Recommendation: Creating content which produces enough traffic and leads requires high-quality content as per the demand of the customer. It has been analysed that approximately 43 % of consumers want to see video from markets and only 29% want to see blog post. Once, it is ascertained the manner of content required by your consumers, the focus shifts to promote the same. Example: The same strategy is applied by Zappos and presently it is leader in online shoe commerce and sets standard for online customer care. For the same it provides money back guarantee for 365 days as well as free shipping too. The polices have been made so appealing to consumers that shoppers are eager to avail the services provided by company. In the same manner Aston Club should ascertain the needs of customers and reconstruct the policies in its accordance. Providing ROI of your marketing activities application of social media: Evaluating ROI is one of the issues faced by Aston Club Pty. Ltd. In accordance with views of Tiago Verssimo, (2014) ascertainment of ROI for individual marketing activities is not an easy task especially in casetwo-waycommunications between the company sales report and marketing activities exists. Application of social media in most appropriate manner in order to increase the sales revenue has also been one of major issues faced by company. Recommendation: Two main variants through which ROI can be ascertained are time and resources, and both of them should be provided in an appropriate manner for establishing a link between marketing activity and sales result (Ryan, 2016). It means that marketing software and CRM solution should be associated together between marketing and sales efforts with a service-level agreement. Through applying this method, the manner in which lead is provided, and customers are generated through marketing activities. Digital marketing depends on the user-generated images and videos such social sites such as Facebook, Twitter etc. Example: This issue had been resolved in appropriate manner by Airbnb, as they aimed on attractive both travellers and host for the platform. Accordingly demand around your product by taking support of topic related to the business which is interesting too. As in case of Aston Club, the interested travel sites near the hotel could be specified at their website to attract more no. of customers. The more the interest in content is developed, the more the revenue is increased. The above report depicts that overall digital marketing efforts can be provided score between 7 to 8 points accordance with the company satisfies the need and demand of customer. However, the same need to be improved to some extent. Further, the same can be improved after considering the above recommendations and assessing another change which is required for accomplishing pre-determined goals relating to digital marketing. The above rating has been made in accordance with the results and comments of checklist. The same has been attached in appendix. Conclusion In accordance with the present study, conclusion can be drawn that effective digital marketing strategy will assist the business entity in the promotion of their services through which they will be able to attain desired business goals. For this aspect, management of Aston club is required to comply with the provided recommendations in order to resolve current issues faced by business regarding digital marketing. 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James, N. and Johnston, M., 2014.Top food apps.[Online]. Available through:https://www.goodfood.com.au/eat-out/top-food-apps-20140523-38v12. [Accessed on 2nd August 2017]. Redrup, Y., 2014. Opportunity for payment apps like Clipp and Aston Club as pubs face end of signatures. [Online]. Available through:https://www.afr.com/business/retail/fmcg/opportunity-for-payment-apps-like-clipp-and-aston-club-as-pubs-face-end-of-signatures-20140629-j05p4#ixzz4oeMOcN9M.[Accessed on 2nd August 2017]. Yo, J., 2015. Digital Marketing Integration: The Impact Of Cross-Channel And Content. [Online]. Available through:https://marketingland.com/digital-marketing-integration-impact-cross-channel-content-130060. [Accessed on 2nd August 2017].