Growth Analysis Essay Example | Topics and Well Written Essays - 250 words

Growth Analysis - Essay Example Its continued innovation, which is marked by continued research and development activities has enabled it grasp customer needs and services (Ignatiuk, 2009). The move by dell Inc to develop modern technologies like the blue ray disc technology puts it strategically to the demands and preferences of global customers (Ignatiuk, 2009). Since Dell Inc sells a range of products, it has competitive advantage of economies of scale. The use of communication technology strategically puts it at a better position to create a collaborative relationship with its customers and network partners (Sigismund et al., 2009). The use of proactive marketing staff helps keep the company’s long-term objectives active. Since loyal customers are part of primary asset for organizations, Dell Inc has continued to create customer loyalty over years. This comes in terms of catering for customer needs by offering customized systems that cater for their needs. It is also noted that customer service and support is equally enhanced in Dell operations including online services. Diversification of the market is evident in several ways. Dell has been able to open up manufacturing centers in various parts of the world. This can be argued to be a key factor of targeting new and more customers (Sadler & Craig, 2003). It is also argued that its strategic management and objectives and the organizational culture reflects its mission and vision statements. With the mission of Dell being to be the most successful at bringing the finest customer experience in the market it serves, and the vision being to interact with customers in the global community and serving their needs with the changing technologies, it is apparent that dell has worked hard to accomplish